Crayola Announces New Blue Crayon Inspired by YInMn Blue

Posted on May 31, 2017

Crayola has selected a new blue crayon color. The color is inspired by the discovery of YInMn Blue, a vibrant new blue pigment discovered in 2009 by chemist Mas Subramanian and his team at Oregon State University. We love the science behind this and the photograph above with crayons and chemistry set.

Smith Holland, CEO and President of Crayola, says in the announcement, "We are a company all about kids, creativity and color, so we strive to keep our color palette innovative and on-trend, which is why we're excited to introduce a new blue crayon color inspired by the YInMn pigment. The new blue crayon color will help Crayola to continue to inspire kids and kids at heart, to create everything imaginable."

Mas Subramanian says, "It's truly an honor that our YInMn Blue pigment has inspired one of the most beloved instruments for creativity – a Crayola crayon. We could not imagine a better partner than Crayola, a brand synonymous with color and creativity, to help us share this discovery with the world."

Crayola will let North America vote on the name for the crayon color. It will replace the recently retired Dandelion color.


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